Revamping Valuation Excellence

Client: Precision Certified Appraisals | Project Date: October 2023


Barbara Cino


October 2023




Equipment Appraisals

Project Goals

The project aimed to create a user-friendly website that effectively communicated the importance of certified equipment appraisals to attorneys, accountants, lenders, and business owners. The focus was on maintaining a clean and straightforward design, emphasizing clarity and avoiding information overload. The overarching objective was to establish an online presence that resonated with the target audience, guiding users through the process of understanding and seeking certified equipment appraisals.

Lead Conversion

The primary goal was to design a website that effectively converts leads from attorneys, accountants, lenders, and business owners by clearly communicating the importance of certified appraisals.

To achieve this, the website sought to strike a balance between visual appeal and informative content. A clean and intuitive design was employed to ensure that visitors, regardless of their familiarity with the subject, could easily navigate and understand the value proposition of certified equipment appraisals. By incorporating engaging visuals, concise yet compelling messaging, and strategically placed calls-to-action, the website aimed to captivate the audience's attention and guide them seamlessly toward the conversion funnel.

The intention was to create a digital platform that not only educates users on the significance of certified appraisals but also encourages them to take the next step in obtaining this essential service.

Website screenshots of informative information

Educational Focus

The website aimed to educate potential clients on the need for certified appraisals, emphasizing the benefits and the defensible estimates of value offered by Precision Certified Appraisals.


Although specific lead capture metrics aren't available at this stage, the design choices made are anticipated to drive user engagement and prompt desired actions. The website's success will be measured by its ability to inform, captivate, and ultimately convert visitors into clients seeking certified equipment appraisals.

Google listing of business
Close up of micro-interaction

Features or Functionalities

Incorporating subtle yet engaging micro interactions, our website ensures a dynamic user experience, providing instant feedback for user interactions. With a lateral flow of information, users seamlessly navigate through content, ensuring an intuitive and hassle-free journey.

Close up of website detial
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