Choosing the Best Ecommerce Platform for SEO in 2024

Kyle Grossman
February 18, 2024
6 minutes
Illustration of platforms and ecommerce.
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In the bustling digital marketplace, where retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide by 2024, according to Statista, the right ecommerce platform isn't just a choice—it's a crucial decision that can dictate the fate of your online business. The quest for the best ecommerce platform for SEO is akin to searching for the Holy Grail in the vast expanse of the internet. With SEO being the heartbeat of online visibility and sales, selecting a platform that complements and enhances your SEO strategy is paramount. 

In this guide, we're diving deep into the world of ecommerce platforms, comparing giants like BigCommerce, Magento, and Shopify, not just for their user-friendly interfaces or customizable features, but for their prowess in the SEO arena. Whether you're launching your first online store or looking to migrate to a platform that better suits your business's growing needs, understanding the SEO capabilities of your ecommerce platform is key to unlocking your store's potential. Let's embark on this journey together, exploring which platform truly stands as the best ecommerce platform for SEO.

Understanding Ecommerce SEO

Key Factors in Ecommerce SEO Success

SEO success in ecommerce isn't just about sprinkling keywords throughout your site. It's a multifaceted strategy encompassing user experience, mobile responsiveness, site speed, and much more. Google's algorithms favor sites that offer valuable content, seamless navigation, and quick loading times, all of which contribute to higher rankings and, by extension, increased traffic and conversions.

The Role of Ecommerce Platforms in SEO

Your choice of an ecommerce platform can significantly impact your SEO efforts. The right platform offers built-in SEO features that make it easier to optimize your site, from customizable URLs and meta descriptions to mobile optimization and beyond. This foundation is crucial for building an SEO-friendly site that not only attracts but also retains customers.

BigCommerce: A Comprehensive SEO Friendly Platform

BigCommerce is heralded for its user-friendly interface and a plethora of SEO-friendly features. It caters to businesses of all sizes, offering scalability without the need for extensive coding knowledge.

Pros of BigCommerce for SEO

User-Friendliness and Flexibility

BigCommerce's intuitive design and flexibility make it a top choice for merchants who prioritize ease of use alongside powerful SEO capabilities. Its dashboard and settings are designed to help you optimize your store without diving deep into code.

Built-in SEO Features and Mobile Design

With features like SEO-friendly URLs, built-in 301 redirects, and mobile optimization, BigCommerce lays a solid foundation for your store's visibility. These features are critical in an era where mobile shopping and search engine rankings go hand in hand.

Customer-Centric Features

BigCommerce shines in creating a customer-friendly shopping experience. Features like fast checkout processes, diverse payment gateways, and customizable themes help in not just attracting but retaining customers.

Cons of BigCommerce

Page Loading Speed Issues

Despite its strengths, BigCommerce has faced criticism for slow page loading times, a crucial factor in both SEO rankings and user experience.

Potential High Costs at Scale

As your business grows, so do your costs with BigCommerce. The platform's pricing model can become a financial burden for high-volume stores, necessitating careful planning and budgeting.

Magento: Customizable and Powerful

Magento stands out for its unparalleled customization options and robust SEO features, appealing to businesses with specific needs and the technical know-how to fulfill them.

Pros of Magento for SEO

High Customizability

Magento’s open-source nature allows for deep customization, enabling businesses to tailor their site to their exact SEO and user experience requirements.

SEO-Enhancing Capabilities

From editing robots.txt files to customizing URL structures, Magento offers comprehensive tools for SEO, giving businesses the control needed to optimize their site fully.

Cons of Magento

Requires Coding Knowledge

Magento's complexity requires a steep learning curve and coding knowledge, making it less accessible for beginners or businesses without technical resources.

High Cost of Ownership

The platform's powerful features come at a high cost, with premium versions and extensions that can significantly impact your budget.

Shopify: Ideal for Beginners

Shopify is celebrated for its simplicity and effectiveness, offering a streamlined approach to ecommerce that's perfect for new entrants and seasoned merchants alike.

Pros of Shopify for SEO

Ease of Use and Setup

Shopify’s user-friendly interface and straightforward setup process make it ideal for those new to ecommerce, allowing for quick store deployment with minimal fuss.

Blogging and Google Analytics Integration

The platform’s integrated blogging capabilities and seamless Google Analytics integration support content marketing and data-driven SEO strategies.

Cons of Shopify

Limitations on Robots.txt and URL Customization

Shopify's SEO capabilities are somewhat hampered by its restrictions on robots.txt file editing and URL customization, presenting challenges for advanced SEO strategies.

The Importance of Ecommerce SEO Tools

Choosing the right ecommerce platform is just the start. Integrating SEO tools into your strategy can automate and streamline your optimization efforts, from keyword research and content creation to site audits and performance monitoring. These tools are invaluable in building a comprehensive SEO strategy that drives traffic and conversions.


Navigating the complexities of ecommerce and SEO can feel like charting unknown waters. With the insights shared on platforms like BigCommerce, Magento, and Shopify, you're well-equipped with the knowledge to make an informed decision that best suits your business needs. However, understanding the best ecommerce platform for SEO and implementing effective strategies are two different ballgames. That's where we come in.

Don't Sail Alone: Let Us Guide You to Ecommerce Success

We specialize in customizing ecommerce solutions and SEO strategies that align with your unique business goals. Whether you're launching a new online store, seeking to improve your current platform's SEO performance, or looking to migrate to a platform that offers you growth and scalability, our team of experts is here to support you every step of the way.

Contact us today to learn more about how we can help transform your ecommerce venture into a thriving online business. Reach out directly here to book a consultation with us. Let's navigate the path to success together.

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